Prompt Engineering: Making Viral Posts on LinkedIn Ethically

Every other day I see the same post: 👉 “Google, Harvard, and Microsoft are offering FREE AI courses.”

And every day I think: do we really need the 37th recycled list?

So instead of just pasting another one… I decided to “write” the ultimate prompt that anyone can use to make their own viral “Free AI Courses” post. 🧩

⚡ So… Here’s the Prompt (Copy -> Paste -> Flex):



You are writing a LinkedIn post that intentionally acknowledges the recycled nature of “Free AI Courses” list posts, but still delivers a genuinely useful, ultimate free AI learning guide.

Tone: Self-aware, slightly humorous, but still authoritative. Heavy on a the emoji use.
Structure:
1. Hook — wink at the sameness of these posts.
2. Meta transition — admit you asked AI to cut through the noise.
3. Numbered list — 7–9 resources, each with:
• Course name + source
• What you’ll learn
• How to access it for free
4. Mix big names + under-the-radar gems.
5. Closing — light joke + “What did I miss?” CTA.

Addendum: Expand to as many free AI/ML courses as LinkedIn’s 3,000-character limit will allow, grouped into Foundations / Intermediate / Advanced / Ethics.



💡 Translation: I’m not just tossing you another recycled list. I’m giving you the playbook for making one that feels fresh, funny, and actually useful. That’s the real power of AI—forcing everyone here to raise their game.

So take it, run it, grab a few free courses—and know you didn’t need someone else’s output to do it for you.

💪 Build authority by sharing what you learn.
🧠 Use AI for the grunt work so you can focus on insight.
💸 Save time, look smart, maybe even go viral while you’re at it.



🚀 And because I know people want the output itself… here’s a starter pack:
1. CS50’s Intro to AI with Python (Harvard) – Hands-on projects covering search, optimization, and ML basics. Free via edX (audit mode). 👉 cs50.harvard.edu/ai
2. Elements of AI (Univ. of Helsinki) – Friendly intro to AI concepts, no code required. 👉 elementsofai.com
3. Google ML Crash Course – Quick, interactive ML basics with TensorFlow. 👉 https://lnkd.in/eNTdD9Fm
4. fast.ai Practical Deep Learning – Build deep learning models fast. 👉 course.fast.ai
5. DeepMind x UCL Reinforcement Learning – The classic lectures by David Silver. 👉 davidsilver.uk/teaching


Happy weekend everyone!

💬 Reddit Communities:

Understanding as a Service (UaaS): Google just redesigned the trust layer of the internet – and your brand wasn’t invited.

When I launched my newsletter, I said I’d be sending weekly reflections.

I did not intend to write this one today. Then Google I/O happened.

And beneath all the Gemini demos and frictionless AI summaries, something big became obvious:

Understanding is no longer earned. It’s delivered. And it’s being delivered by platforms that don’t need your brand to make their answers complete.

This isn’t just about zero-click search.

It’s the emergence of a new interface economy – one that replaces friction with fluency and swaps out source for simulation.

And if you’re a publisher, strategist, product owner, or CMO?

This changes everything.


What Google Actually Announced

Forget the PR spin – here’s what actually happened:

  • AI Overviews – now appear above traditional results
  • Gemini Mode – lets users have multi-turn, conversational search interactions

The user gets everything they need without clicking, without context, without you

It’s not just “Search, transformed.” It’s fundamentally “understanding, abstracted”.

  • The user feels informed.
  • The publisher loses traffic.
  • The brand loses authorship.
  • And the platform wins the trust.

UaaS: Understanding as a Service

So here’s my addition to society. This is the new emerging layer: Answers, repackaged. Tone-adjusted. Emotionally neutral.

Or, as I mentioned in my “Explain-it-to-me” economy piece:

Pre-chewed for immediate uptake.

We’ve outsourced comprehension itself.

Understanding as a Service (UaaS) isn’t just AI summarizing text. It’s AI becoming the experience of knowing – without requiring the user to engage with original context, authorship, or contradiction.

And, this is the part I really want you to understand, if your business depends on being understood – this is existential.


Let’s Talk About Mastercard

I love Mastercard, I love the mission and I love the people. I even wrote about that love years ago. So when I speak about Mastercard, it comes with respect.

For the uninitiated, Mastercard is a global trust network. It doesn’t just enable payments – it enables trust and confidence. Confidence that the thing you’re doing is safe, valid, and backed.

One of Mastercard’s real products is Digital Doors – a suite of tools, education, and services to help small businesses grow online. It was heavily promoted and supported during the pandemic years and still offered to businesses, from Mastercard, today.

Now let us imagine someone asks:

“How do I get my small business online?”

The AI answers:

  • Try Shopify
  • Use SquareSpace
  • Look into payment providers like Stripe or PayPal
  • Build a social media presence

No Mastercard. No Digital Doors.

No nuance that Mastercard is offering more than a card swipe.

Or maybe Mastercard IS included – but reframed.

Maybe presented as a legacy brand. A footnote. A non-clickable mention. Maybe the AI got it wrong. Maybe it even guessed.

You WON’T know. There’s no alert. No feedback loop.

Just a silent epistemic drift.

Brand Erosion in the Age of AI Interfaces

This is honestly the future:

  • You won’t know how you’re being described.
  • You won’t know what was removed to make the answer fit the tone.
  • You won’t get to correct it unless you’re already inside the model.

The AI will answer the question.

Not your team.

Not your content.

Not your channel.

And you’ll be judged by a summary you didn’t write.

This Is Not a Publisher Problem

This is not about clicks. This is about representation.

Most executives still think AI is for:

  • speeding up workflows
  • summarizing reports
  • optimizing customer service

But AI is now something deeper:

It’s the interface through which people come to understand the world – and your place in it.

That means your product, your mission, your trust, your differentiators – literally everything – is being repackaged.

If you’re not there in that repackaging?

You’re invisible.

If you’re there – but misrepresented?

You’re distorted.

And either way, you don’t get a say in any of it.


What Needs to Happen

This isn’t a call to “optimize your AI footprint.

It’s a call to rethink how brands, publishers, and platforms define authorship, truth, and representation.

Here’s where to start:

  • Audit your presence inside AI outputs

Ask AI systems what they say about you. Who shows up. Who doesn’t. What’s true. What’s flattened.

  • Reclaim provenance

If you produce knowledge, your brand should be verifiable – not summarized into oblivion.

  • Design for friction, not just fluency

Convenience erases detail. Trust is often built through tension. Don’t let your product be oversimplified into in-distinction.

  • Push for transparency at the interface layer

We don’t need perfect explainability. But we do need visibility:

Ask yourself: What version of YOUR brand is being served to the world?


Final Word

AI didn’t just change how we find things. It changed how we understand them. And if you think that won’t affect your business – It already has.

You don’t just need to show up in search anymore. You need to show up in the answer. Because if you don’t?

Someone else will. And they won’t be pointing to you.

(Thanks for reading the far. it means a lot to me. I have many more thoughts, if you’re interested in hearing more, stay tuned to the channel, or reach out and let’s talk.)

The AI Explain-It-to-Me Economy

What Happens When AI Gives You the Answer Without the Weight of Knowing

Ok, this might be a little hard to read for some, but I don’t want someone to explain Huckleberry Finn to me without the N-word in it.

I honestly don’t want a summary of the war in Gaza that skips the grief. I don’t want the Holocaust in bullet points. Or systemic racism “for an executive audience” in pastel infographics. Or a school shooting “explained to me like I’m a young person”.

These aren’t meant to be provocations – they’re reminders that some truths lose their meaning when stripped of their full emotional weight.

But that’s where we are honestly headed (or, if me, arrived already).

Because we’ve trained AI not just to explain – but to also adjust.

To calibrate the world until it fits neatly inside our current capacity to understand. And that might be the most dangerous convenience we’ve ever built.

We’re not looking to feel smart – we’re trying to be smart.

There’s a difference between the two statements – Let me explain…

Understanding takes actual effort.

It takes challenge, contradiction, discomfort. It requires wading through complexity without guarantees.

But feeling understood?

That’s faster. Easier. Safer. It’s the illusion of comprehension without the weight of context. And that’s what AI now delivers. On demand.

  • “Explain emotional intelligence like I’m 12.”
  • “Summarize Palestinian history to an executive audience AND please don’t make it political.”
  • “Break down trickle-down economics in three hopeful takeaways.”

The answer isn’t wrong. But it’s light. And if you ask me… Too, too light.

This is content filtered for frictionless consumption. But I’m tell you, the friction is the whole point.


Brains Are Built for Resistance

You don’t build muscle without resistance. And you don’t build understanding without cognitive tension.

There’s a reason we don’t give toddlers sharp objects—or Nietzsche.

There’s a reason kids’ snacks are salty, sweet, and portioned into neat little bins (and if you’re a parent like me—kind of amazing). But we don’t serve them at board meetings.

Now, though? We’re all getting the toddler tray. Pre-cut. Pre-chewed. Pre-approved for emotional digestibility.

It’s like feeding a kid whatever they won’t cry about. Easier for the parent. Easier for the child. But easier doesn’t mean better – and over time, that kind of diet turns into something unhealthy.

It replaces the nourishment of challenge with the comfort of compliance.

Ok, let’s use a clear example “for an executive audience”…

A Pulitzer-winning report on economics and a viral Reddit post about soup shouldn’t be comparable.

But to an AI model?

They’re just tokens. Vectors. Style clusters. The soup post is easier to summarize. It has clearer emotional tone.

It’s more “user-friendly.”

So when someone asks: “What’s going on in Sudan?”

They might get the same emotional texture as “What’s the best soup when you’re sick?”

And that’s not just flattening. That’s simulating comprehension at the cost of actual understanding.

The Cost to the Reader

At first, it feels good. You feel smart. Like that scene in Good Will Hunting – except this time, the equations are already solved. No effort. Just the applause. We feel empowered. Less overwhelmed. It’ll even package the answer up into a neat powerpoint for you to share with others.

But here’s the difference:

  • Will earned that moment – through pain, discipline, and actual work.
  • Us? We start skipping anything that doesn’t match our preferred lens.
  • We think we “get it” because the summary was smooth.

We confuse being catered to with being educated. And soon, we don’t just avoid difficulty – we start to distrust it. Every idea starts to feel off unless it arrives in our size, our voice, our politics.

Like someone forgot to run the world through our favorite filter.

The Cost to the Author

And here comes the real truth in the “Explain it to me” like I’m 15 economy.

If you’ve ever written something hard – something that cost you actual sleep, safety, or years of your life – you know what it means to fight for truth.

But AI doesn’t see your work as a fight.

It sees it as input. Mood. Voice. Metadata. And when someone says “explain this article to me like I’m 15 and the out all the edge” – it will.

  • It’ll remove the sharpness.
  • It’ll skip the painful parts.
  • It’ll render your story into a vibe-safe variant.

You’re not being read. You’re honest to god being repackaged.

So What Now?

Well, first, we need to acknowledge that this is happening in real time. The “Explain to me” economy is upon us.

However, if this trend continues unchecked, we lose more than truth. We lose the skill of understanding itself.

So what can we do about it (“for a linked in audience”):

  • Friction by design – not every answer should be emotionally comfortable. This is a sellable quality like offering better privacy in your product.
  • Attribution that matters – so we know who paid the cost for the truth we’re skimming.
  • Model transparency – not just where an idea came from, but what it used to say before it was softened for a younger audience.

And above all –

We need to remember that understanding isn’t something that happens to you. It’s something you earn. And sometimes, it’s supposed to be hard.

Final Thought

We built machines to help us understand the world. But they’re also getting too good at telling us what we want to hear – fine-tuned by every “Which response do you prefer?” A/B test. They’re not helping us think. They’re making us feel like we’ve thought.

We’ve commodified comprehension.

And like any economy built on convenience, it starts subtle – until suddenly we forget what effort even looked like. If we let them explain everything until it fits in our mental microwave, we’ll forget what it means to cook.

Not just ideas. But empathy. And responsibility. And the full human cost of truth.

We won’t just misunderstand the latest trends in economics, the war in Gaza, or yes—even Huckleberry Finn.

We’ll think we understand it. And we’ll stop looking any deeper.

AI Killed the SEO Star: SRO Is the New Battleground for Brand Visibility

I feel like we’re on the cusp of something big. The kind of shift you only notice in hindsight— Like when your parents tried to say “Groovy” back in the 80s or “Dis” back in the ‘90s and totally blew it.

We used to “Google” something. Now we’re just waiting for the official verb that means “ask AI.”

But for brands, the change runs deeper.

In this post-click world, there’s no click. Let that sink in. No context trail. No scrolling down to see your version of the story.

Instead, potential customers are met with a summary – And that summary might be:

  • Flat [“WidgetCo is a business.” Cool. So is everything else on LinkedIn.]
  • Biased [Searching for “best running shoes” and five unheard-of brands with affiliate deals show up first—no Nike, no Adidas.]
  • Incomplete [Your software’s AI-powered dashboard doesn’t even get mentioned in the summary—just “offers charts.”]
  • Or worst of all: Accurate… but not on your terms [Your brand’s slogan shows up—but it’s the sarcastic meme version from Reddit, not the one you paid an agency $200K to write.]

This isn’t just a change in how people find you. It’s a change in who gets to tell your story first.

And if you’re not managing that summary, someone—or something—else already is.


From SEO to SRO

For the past two decades, brands have optimized for search. Page rank. Link juice. Featured snippets. But in a world of AI Overviews, Gemini Mode, and voice-first interfaces, those rules are breaking down.

Welcome to SRO: Summary Ranking Optimization.

SRO is what happens when we stop optimizing for links and start optimizing for how we’re interpreted by AI.

If you follow research like I do, you may have seen similar ideas before:

But here’s where SRO is different: If SEO helped you show up, SRO helps you show up accurately.

It’s not about clicks – it’s about interpretability. It’s also about understanding in the language of your future customer.


Why SRO Matters

Generative AI isn’t surfacing web pages – it’s generating interpretations.

And whether you’re a publisher, product, or platform, your future visibility depends not on how well you’re indexed… …but on how you’re summarized.


New Game, New Metrics

Let’s break down the new scoreboard. If you saw the mock title image dashboard I posted, here’s what each metric actually means:

🟢 Emotional Framing

How are you cast in the story? Are you a solution? A liability? A “meh”? The tone AI assigns you can tilt perception before users even engage.

🔵 Brand Defaultness

Are you the default answer—or an optional mention? This is the AI equivalent of shelf space. If you’re not first, you’re filtered.

🟡 AI Summary Drift

Does your story change across platforms or prompts? One hallucination on Gemini. Another omission on ChatGPT. If you don’t monitor this, you won’t even know you’ve lost control.

🔴 Fact Inclusion

Are your real differentiators making it in? Many brands are discovering that their best features are being left on the cutting room floor.

These are the new KPIs of trust and brand coherence in an AI-mediated world.


So What Do You Do About It?

Let’s be real: most brands still think of AI as a tool for productivity. Copy faster. Summarize faster. Post faster.

But SRO reframes it entirely: AI is your customer’s first interface. And often, their last.

Here’s how to stay in the frame:

Audit how you’re summarized. Ask AI systems the questions your customers ask. What shows up? Who’s missing? Is that how you would describe yourself?

Structure for retrieval. Summaries are short because the context window is short. Use LLM-readable docs, concise phrasing, and consistent framing.

Track drift. Summaries change silently. Build systems—or partner with those who do—to detect how your representation evolves across model updates.

Reclaim your defaults. Don’t just chase facts. Shape how those facts are framed. Think like a prompt engineer, not a PR team.


Why Now?

Because if you don’t do it, someone else will – an agency (I’m looking at you ADMERASIA), a model trainer, or your competitor. And they won’t explain it. They’ll productize it. They’ll sell it back to you.

Probably, and in all likelihood, in a dashboard!


A Final Note (Before This Gets Summarized – And it will get summarized)

I’ve been writing about this shift in Designed to Be Understood—from the Explain-It-To-Me Economy to Understanding as a Service.

But SRO is the part no one wants to say out loud:

You’re not just trying to be ranked. You’re trying not to be replaced.


Ask Yourself This

If you found out your customers were hearing a version of your story you never wrote… what would you do?

Because they already are.

Let’s fix that—before someone else summarize It for you.

~Walter